Paparazzi model management was created in 1983 by founder, Laila Snellman. Being the first model agency of Finland, it helped bring professionalism to the local fashion industry by introducing foreign talent to Finnish clients as well as systematically sending its best talent to various fashion capitals all over the world.
Paparazzi model management, as one of the most successful agencies in Helsinki, has provided a large diversity of beauties to the fashion industry for the past four decades; such as topmodel Angelika Kallio, starting her career as Karl Lagerfeld’s muse in 1990, exotic Ninja Sarasalo as the face of Jean-Paul Gaultier Le Classique perfume mid 90s worldwide campaign, freckle faced Pipsa Hurmerinta for Louis Vuitton 90s campaign, Saimi Nousiainen for Nina Ricci campaign beginning 2000, supermodel iconic Suvi Koponen-Riggs becoming an overnight sensation by opening for Prada in 2007 at Milano Fashion Week and lastly new talents such as powerhouse Melanie Bangura walking for Miu Miu and Hermès, 16-year old Sara Hakala’s debut for Loewe at Paris Fashion Week and Luukas Niskanen who we trust will show her capabilities in 2023.
As an industry pioneer in Finland, Paparazzi model management still continues to be the best provider of excellent service to clients and maintains its role as the biggest employer of local models.
We are constantly scouting for fresh talent. Besides women, we also represent men, commercial models and local celebrities. Our newest strategy is to find potential influencers and ambassadors amongst our models for the current needs of our clients.